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Jocelyn Lincoln

Chief Marketing Officer

BAYADA Home Health Care

Jocelyn Lincoln, Chief Marketing Officer at BAYADA Home Health Care, is a trailblazer in the realm of strategic leadership, celebrated for her adeptness in crafting innovative brand and digital marketing strategies. With an unwavering dedication to enriching customer experiences and fostering meaningful connections, Ms. Lincoln plays a pivotal role in positioning BAYADA as a prominent leader in the $390 billion global home health care industry.

Since assuming her role in March 2022, Ms. Lincoln has orchestrated a series of transformative initiatives that have reshaped BAYADA's marketing landscape. Notably, in late 2023, she spearheaded the launch of a reimagined career website, revolutionizing BAYADA's online presence and elevating candidate engagement. This endeavor bore fruit, driving a remarkable 20% growth in caregivers and clinicians expressing interest in joining BAYADA, consequently fueling double-digit growth in the company's workforce in 2023.

Recognized as a thought leader in talent acquisition trends, Ms. Lincoln's insights are highly sought after at industry events, where she shares her vision for the future of talent management. Her exceptional contributions have earned her prestigious accolades, including the 2021 Women Worth Watching Award from Diversity Journal and distinctions on the 2022 Staffing 100 North America and 2021 Global Power 150 Women in Staffing lists by Staffing Industry Analysts.

Committed to fostering diversity and inclusion, Ms. Lincoln is an active member of Alpha Kappa Alpha and serves on the AKATeens and Leadership Development Committees. Additionally, she serves as an executive sponsor of BAYADA's employee resource committee focused on the military community, MilCOMM, demonstrating her dedication to supporting veterans and their families.

Ms. Lincoln holds an MBA with a specialization in Marketing from the University of Detroit-Mercy and a bachelor’s degree in advertising from Michigan State University. She resides in Michigan with her husband Arthur, daughter Gabrielle, and their beloved dog, Delilah Belle.


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